Our mission is to bring more people the undeniable joy of growing delicious things.
We believe everyone—parent, chef, urbanite, and gardening rookie—deserves the delights of growing the good stuff and eating fresh. So we’ve made it easy, fun, and accessible with our personalized delivery kits, curated ingredients, and Grow Guarantee. But it’s our dedicated team that helps us spread the growing love.
It’s no secret we’re all about growth. As a team, we care about bringing ingenuity and freshness to everyday life. But mostly, we’re intent on creating meaningful experiences that bring people together—with and without plants.
Meet the founders
Favorite Veggie: Carrots
Donna is co-founder and CEO. An unabashed creative optimist, she’s the one with the ideas and the vision, and she makes them happen.
Favorite Veggie: Corn & Tomatoes
(i.e. Chips & Salsa)
Julie is a co-founder and COO. Essentially, she connects the dots and oversees business operations.
Gardenuity co-founders Donna Letier and Julie Eggers get it. Life is busy. But they also know the importance of a fun, meaningful and healthy life. They know that growing fresh herbs and veggies has great benefits on every level—mentally, spiritually, and physically.
Donna, with a monumental background in retail, and Julie, who’s perfected the art of all-things operations, co-founded Gardenuity as a way to give others the experience of how good it feels to grow.
Meet the team
Favorite Veggie: Serrano Pepper
Ed is the head of technology. He’s in charge of developing all technology so Gardenuity can grow without any limitations.
Favorite Herb: Cilantro
Brie is VP of Horticulture. Anything to do with plants and dirt—variety selection, connecting farm partners, even planting advice—is her thing.
Favorite Veggie: Sweet Potato
She’s our Merchandise Manager. Chelsea’s in charge of managing our gardening goods, including the stuff we send you and the stuff we’re not sending out yet.
Favorite Veggie: Herbs
Lula makes sure Gardenuity grows happy plants and even happier customers. Her knowledge as a Grow Pro Specialist and her attention to customer happiness is a delight to all who meet her.
Favorite Herb: Lavender
Taylor is our visual lead. With her camera and brilliant design mind, she makes everyone and everything— people, products, emails, and more—look absolutely incredible.
Favorite Veggie: Tomatoes
She does the word stuff. She’s been happily picking Gardenuity’s words from the get-go, and runs the Gardenuity blog, The Sage.
Favorite Veggie: Swiss Chard
Ashley is our UX designer. In other words, she meticulously designs our website so you can get from home page to check-out with ease and satisfaction.
Favorite Herb: Cilantro
Cole is our newest summer intern extraordinaire, which means he’s got an eye on everything growing at Gardenuity — from marketing, to packaging, to research, to social media.
Favorite Veggies: Radishes, Lettuce, Basil, Carrots
Adam, Andrew, Alexander, and Laura Lynn are the Gardenuity Intern team extraordinaire. They're builders, engineers, programers, organizers, and full-time students. Their collective brain power is mind-blowing.